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Research papers

Rowing against the tide or surfing the new wave?

How do we address the consumer’s research needs in emerging markets where the following hurdles are to be faced: rare, and multiple official languages; logistical difficulties; lack of infrastructure; illiteracy and low levels of consumer...

Catalogue: Congress 2014: What Inspires?
Authors: Massimo Cealti, Nicolas Siega
September 10, 2014
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Citation

Cealti and Siega (2014a, September 10). Rowing against the tide or surfing the new wave?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/rowing-against-the-tide-or-surfing-the-new-wave--8353


Research papers

Inspiring the senses

This paper critically discusses the status quo of consumer research in the sensory industry. Based on a case study in the oral care category, the presenters advocate a rethinking of current research paradigms in the industry and suggest an...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Oliver Schieleit, Massimo Cealti, Gabriele Niemann
Company: Symrise AG
November 13, 2011
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Citation

Schieleit, Cealti and Niemann (2011a, November 13). Inspiring the senses. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/inspiring-the-senses